Peddlesoft: founder-led SaaS with 100% customer retention
Founded and scaled a membership-and-payments SaaS to £26,885 ARR at +129.5% year-on-year growth and 100% customer retention across 10+ institutional customers — with a 37-person organisation behind it.
- Client
- Techamaka
- Role
- Founder & CEO
- Completed
- May 2026
- Python
- Django
- React
- Paystack
- AWS
The operating constraint
Professional associations and alumni networks — APWEN, NSE Abuja, NIICTE, NICA, NISAFETYE — ran membership, dues and elections on spreadsheets, bank transfers and manual reconciliation. Governance credibility leaked at every hand-off.
The intervention
Founded Techamaka and built Peddlesoft (membership + payments) and e-voting.live (election infrastructure) as one platform: three revenue models, a 24–48 hour go-live SLA, and a 37-person organisation across engineering, product, customer success and commercial teams.
The evidence
All figures Paystack-verified, 2024–25 reporting:
- £26,885
- annual recurring revenue
- +129.5%
- year-on-year revenue growth
- 100%
- customer retention — every first-year customer renewed
- £52,000
- lifetime payment volume at a 97–98% transaction success rate